An innovative and theatrical approach to designing this TV studio for a leading cultural programme enabled it to stand out from competitors by employing sophisticated and challenging techniques such as a continually moving camera.
The logistics of creating this small studio – measuring only 35sqm – demanded an innovative response. The show’s content focused on culture and was fronted by a well-known presenter with a reputation for her idiosyncratic wardrobe alongside her presenting skills.
Designing an entirely white environment enabled Veech x Veech to use the presenter as a focal point and build an abstract space, allowing the presenter to dramatically stand out from the set.
Other design parameters included the absence of floor, wall or ceiling definition, an element that was conceived in tandem with using cameras that were always moving, thereby creating a dynamic space. This meant that as the camera panned around the transparent object suspended in the foreground, the presenter continually vanished and then reappeared, breaking a broadcast taboo.
This concept highlights Veech x Veech’s innovative design approach, which is to pare back designs to their essentials and focus on the architectural framing of the space.
- ORF – Austrian Broadcasting Corporation
- Vienna, Austria
- 1998 - 2002
- Design Team:
- Stuart A. Veech, Mascha Veech - Kosmatschof