ServusTV News Studio

The new ServusTV News Studio represents a major evolution in broadcast studio design. Veech x Veech completed this project for Red Bull Media House in Salzburg, Austria. Specifically, the initiative continues a successful creative partnership that originally began in 2007. Located adjacent to the corporate campus, this facility functions as a high-tech robotic landscape. Ultimately, this dynamic architectural concept redefines contemporary media presentation.

Veech x Veech designed the original studio launch in 2009, followed by key upgrades in 2013 and 2015. Consequently, this latest transformation elevates the ServusTV News Studio into a fully responsive 200-degree media environment.

Advanced technological precision defines every aspect of the physical architecture. Furthermore, two animated high-resolution LED screens glide effortlessly along recessed ceiling tracks. These mobile screens create flexible, panoramic video surfaces for dynamic live broadcasts.

In addition, a secondary perimeter LED wall introduces ambient color branding and spatial depth. This illumination system combines seamlessly with the primary curved LED surface to optimize visual framing. As a result, the facility adapts seamlessly across multiple live program formats.

The central highlight of the studio is an iconic, sculptural S-shape presenter desk. Positioned on a pivoting platform disc, the desk allows complete control when choreographing presenter movement in real time. In fact, this custom 3D-formed Corian desk elegantly hovers above the floor surface. Pixel-controlled LED lighting accentuates its transparent curved base.

Careful attention to floor surface treatments introduces subtle textural nuances across the entire set. Consequently, the team achieved an optimal balance between functional technology and physical presence. Ultimately, the ServusTV News Studio merges aesthetic elegance, technical precision, and robotic automation into a unified media space.