JTI – Ploom

JTI – Ploom

Veech x Veech designed an elegant POS display family for the Austrian launch of the American brand Ploom.

Veech x Veech’s point of sale displays to market the new Ploom e-cigarettes were aimed at the premium, urban, lifestyle market. Inspired by the physical form of tobacco vapour, the team created a sinuous, streamlined design featuring the Ploom cigarette and the various flavour pods as well as an integrated touchscreen for product information.

Process

VEECH_PLOOM-SKETCH01w

Concept Sketch

Credits

Client:
JTI – Japan Tobacco Industries
Location:
Austrian Product Launch
Material:
Corian, Plexiglas
Design Team:
Stuart A. Veech, Mascha Veech-Kosmatschof, Thomas Milly, Miguel Perreira, Bernhard Trummer
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