JTI – Ploom
Veech x Veech designed an elegant POS display family for the Austrian launch of the American brand Ploom.
Veech x Veech’s point of sale displays to market the new Ploom e-cigarettes were aimed at the premium, urban, lifestyle market. Inspired by the physical form of tobacco vapour, the team created a sinuous, streamlined design featuring the Ploom cigarette and the various flavour pods as well as an integrated touchscreen for product information.
Process
Concept Sketch
Credits
- Client:
- JTI – Japan Tobacco Industries
- Location:
- Austrian Product Launch
- Material:
- Corian, Plexiglas
- Design Team:
- Stuart A. Veech, Mascha Veech-Kosmatschof, Thomas Milly, Miguel Perreira, Bernhard Trummer
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