Squaring the Frame: The New ntv Studio
Photo: ©RTL / Annette Etges
Veech x Veech has redefined the architecture of journalism for ntv, marking the network’s most significant transformation in over a decade. The project represents a radical paradigm shift: a departure from the immateriality of virtual green-screens toward a tangible, high-performance physical workspace that serves as a vital anchor for journalistic credibility.
Guided by the leitmotif “Squaring the Frame,” the design prioritizes architectural permanence and geometric rigor—mirroring ntv’s commitment to precise, uncompromising reporting. “No cutting corners” serves as both an aesthetic principle and a conceptual mandate. Beyond the set design, the studio functions as a living digital ecosystem, integrating VXV’s proprietary XRT software and advanced robotics to manage the technological complexity of 24/7 live operations with surgical precision.link: https://veechxveech.com/
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