VXV launches new BTV News Studio in Sofia


bTV Main News Set


Stuart A. Veech (VXV CEO/Creative Director); Venelin Petkov, News, Current Affairs and Sports Director of bTV Media Group; Alan Zaruba (Creative Director of the TV Nova Group in the Czech Republic)

VXV is very proud to announce the launch of the 500sqm News and Current Affairs Studio in Sofia, Bulgaria.

360-degree camera studio view link: https://btvnovinite.bg/novotostudio


Excerpt from bTV Media Group Press Release:

The new studio operates the biggest LED installation in Europe, across three multifunctional sets with 11 video walls with different dimensions, on a total area of 450 sqm. Seven of the video walls have 4K resolution, and one is touchscreen. The augmented reality technology, which bTV implemented first in Bulgarian media several years ago, was upgraded to offer even morefunctionalities. Other innovations include four new cameras, with unique to Bulgaria 4K sensors, and a crane. The studio also implements environmentally friendly LED lighting, using less electricity and demanding less air conditioning.

„I am excited that we are giving our viewers the best experience with bTVnews and current affairs shows, which are the backbone of our programming line-up. The studio was created to benefit our millions of viewers who have chosen bTV as their primary source of information. It is also the largest-scale technological project implemented in bTV ever since the start of the channel, and now the most professional TV journalists in Bulgaria have access to the means of expression that highlight their work even better“, commented Florian Skala, CEO of bTV Media Group.

„To us the new studio is the place where journalism, new technologies and cutting-edge design meet. In the last five years our newsdesk has been undergoing a process of integration of all programs and platforms. This also includes the visual identity and the functionalities of the new studio. It enables us to develop the topics holistically throughout the day – underlining the identity of the newsroom across all our shows, and still preserving the uniqueness of each of our journalists. After holding an international pitch where we invited the best design and architecture companies in the world, it’s a privilege for us that we managed to attract Veech xVeech, known for their revolutionary projects on the world market, in Bulgaria. The design they created for us is a significant step ahead for the TV industry all across Europe,”commented Venelin Petkov, News, Current Affairs and Sports Director of bTV Media Group.

(Photos courtesy of bTV)