Gaulhofer Showrooms
Veech x Veech’s competition-winning strategy for this leading, high-end window and door manufacturer produced an innovative architectural solution for the company’s corporate design identity, which was rolled out across Austria, Germany, Switzerland and Italy and introduced to new markets in France, England, the USA and Canada.
Veech x Veech created a three-dimensional branding solution (package) for showrooms, trade fair stands, exterior branding signage and pylons, and point-of-sale displays. The design focuses on a pared-back retail concept in which the retail space includes only a selected number of products visible in the space.
The remaining products are integrated into large-scale sliding units, allowing the sales staff to provide selective, personalised consultation by concentrating on a specific product range. By eliminating the visual noise that often accompanies retail environments, Veech x Veech created a clear, well-articulated and calm environment.
To date, well over 50 showrooms have been realised worldwide, further enhancing the brand visibility.
Credits
- Client:
- Gaulhofer
- Location:
- Austria, Germany, Switzerland, Italy, France, England, USA, Canada
- Status:
- 2009 – ongoing
- Design Team:
- Stuart A. Veech, Mascha Veech-Kosmatschof, Bernhard Trummer, Thomas Milly, Miguel Perreira, Peter Mitterer, Gregor Stolz, Ange Weppernig
- Photos:
- ©Gaulhofer, Veech x Veech
