Seat Mobile Showcase
Three custom-designed trucks constituted an innovative response to showcase a new design family of the Spanish automobile manufacturer SEAT for a Seat Ibiza European Roadshow.
Approached by the prominent marketing agency WWP Group, Veech x Veech was asked to create, within a tight timeframe, an inventive way of launching the latest Seat Ibiza model across Europe.
The team designed a unique presentation tool in the form of a truck made of fibreglass with Perspex side walls to reveal the car inside. These high-end mobile showcases were equipped with embedded LED lighting, as well as on-board cameras to track the route and relay stories gathered en route to a dedicated event website.
Process
Construction Phase
Construction Phase
Credits
- Client:
- SEAT, S.A
- Location:
- Barcelona, Spain + European Tour
- Info:
- 3 trucks; 17 countries; 50,000km
- Design Team:
- Stuart A. Veech, Mascha Veech-Kosmatschof, Peter Mitterer
- Consultants:
- Stage One
- Photos:
- WWP Group, G+P Creative, Veech x Veech
