Inspired by nature’s topographies and Austrian craftsmanship, the concept merges fluid architecture with precise detail. The spatial flow transitions seamlessly across three levels, creating zones that reflect the rhythms of travel—rest, focus, recharge. The design responds to diverse user needs: from short transfers to long layovers. Intuitive circulation, acoustic comfort, and material warmth come together to create a quiet, elevated experience. Each space—HON Circle, Business, and Senator—was envisioned to share a unified identity rooted in Austrian character, without pastiche.

Curated sensory layers—light, sound, scent, and texture—define each environment. The lounge was imagined as more than a waiting space: a place of pause, clarity, and comfort between destinations. With this vision, Veech x Veech strives to reignite the thrill of air travel, offering unforgettable customer experiences at the heart of Austrian Airlines’ Vienna hub.

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Choreographed Efficiency

Augmented functionality: Besides the 260-sqm, state of the art conference room, the 600-sqm facility comprises two lounge spaces, a technical gallery, and catering area. Strict requirements posed by the specifics of its use are addressed through an intelligent spatial organisation that both facilitates the workflow and maximises its efficiency.

The new layout incorporates two separate lounges for press and for the Board members, each connected to the conference room via its own entrance. An extension to the media lounge is fit out for press conferences where journalists are briefed on the Board’s deliberations.

The project dramatically augments the functionality of the conference space. Originally, it has been exclusively hosting the Board meetings, whereas its new, expanded capacities are suited for a variety of internal meetings, conferences, and special events. As a result, the space that had been previously used for only several days a year has become the heart of the company and its pièce de resistance.

Functional aesthetic: On a relatively compact footprint, the conference room distills VxV’s 25-year experience as media architects who have collaborated with the likes of Al Jazeera, Red Bull Media House, and RGE Media Group. Its aerodynamic forms with painstakingly crafted detailing radiate a distinctly futuristic feel, and yet the entire project is a vivid proof that form has never been a priority for VxV. On the contrary, form is the outcome of their determination to merge architecture and media in an all-embracing, economically feasible, bespoke solution to the project’s diverse requirements.

Unlike the original, U-shaped design, the new elliptical table provides an optimal geometry for the Board’s 42 members to see each other at all times. The elliptical shape occupies the least possible space within the room, while comfortably sitting all of the participants, and enhances peripheral vision to facilitate communication between them. What’s more, by removing the corners, the design team secures an equal, non-hierarchic place for each participant.

The radial pattern of the custom acoustic textile ceiling visually enhances the perspective depth – the space feels more dynamic as a result. The ceiling’s sculptural, three-dimensional shape derives from three built-in video projectors and the centrally positioned, LED-based ambient light feature, while the raised and carpeted central part of the conference table additionally improves the acoustics.

With uninterrupted focus being crucial for the Board meetings, seamlessly integrated equipment serves the double purpose of removing all visual distractions and streamlining the workflow. A combination of pre-programmed, task-specific lighting setups; motorised block-out shades and strategically placed retractable projection screens, as well as the hidden presentation plinths that pull out of the tabletop at the push of a button sets the room in the required functional mode within seconds – and without the conference participants needing to turn or move to other parts of the room.

Engineered Experience

VxV define their work as creating an interface between the architectural space, the technology, the workflow and the human senses. Applied to their projects, this results in controlled environments that celebrate sensory comfort. Thus, in the ORF project, custom lighting scenarios, the positioning of light fixtures and accent lights form a powerful toolkit that helps maintain energy and concentration levels for highly demanding sessions that can last up to 8 hours. Fine-tuned balance of matte and glossy surfaces; meticulously selected materials with specific tactile and acoustic properties contribute to the positive experience of the space.

Even the fact that the ceiling height was significantly reduced due to the integrated equipment has had a positive effect. The change of proportions has shifted the focus towards the band of panoramic windows offering a 270° view of Vienna. This enhanced horizontal accentuation strengthens the sense of inclusion within a circle of collaborators, whereas the openness of the space towards the exterior reconnects them to the larger context. Rather than an isolated spaceship, the conference room feels like a cockpit of an aircraft, while the notion of augmented reality takes on a new, human-scale dimension.

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Real – Virtual Hybrid Environment 

Converting an existing industrial warehouse into a 21st-century media building posed a significant challenge to the design team. The solution was to central atrium providing a shared vertical public space by merging the augmented broadcast, office, conference, and atrium areas into one continuous fluid landscape while stacking all of the media technology spaces are stacked vertically to increase efficiency and interconnectivity.

The result is a multi-use plug and play media landscape providing a diverse mix of semi-closed studios and open space areas for enabling a multitude of new program formats. 400 permanent and a multitude of flexible shared workplaces dispersed over four levels provide the necessary functional and logistic synergies in the production workflow.

After the initial feasibility study, VXV was contracted to develop a comprehensive architectural package for shell & core, interior design, and broadcast studio design.

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The design focus was aimed at custom detailing of all interior surfaces, with an intricate palette of materials specifically selected for the various spaces, creating unique textural conditions and a sensual haptic experience.

The living spaces on the upper floor open up to a spacious terrace that concentrates the spectacular view toward the Eiffel Tower while providing a series of intimate zones for retreat. The lower level incorporates a child’s bedroom and playroom, dressing and utility areas, and a guest suite.

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The team developed the initial idea conceived for the temporary shop and used architectural design as branding for the retailer’s permanent stores. The design reflected the snowscapes of the Tyrol region of Austria, where the Sportalm brand originated, through the large-scale use of white, and at the same time integrated the rough wooden surfaces traditional in the Tyrol area.

The concept combined this natural material with three-dimensionally formable, high-tech surfaces, such as a hard-wearing composite that gave the walls and shelving a seamless, fluid appearance, referencing the glistening ski slopes.

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Veech x Veech’s approach was to integrate numerous technical upgrades into the new perimeter wall, floor and ceiling surfaces. The design team enhanced flexibility through innovative textile acoustic walls to screen digital media, a retractable bar, and rotating and sliding video panels that act as partitions as well as presentation screens.

A key element of the space is the programmable feature lighting, which includes three large, dramatic, custom-made lights that hover over the double-height atrium. These can be animated as well as change colour, providing the space with a central focus. The scheme was nominated for a prestigious German Prize for Lighting Design in 2014, in recognition of Veech x Veech’s technologically advanced lighting design.

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The pared-back aesthetic provides a highly original space in which the emphasis is placed not on the architectural treatment of walls, floor and ceiling but on the work surfaces and functional requirements of the equipment. At the design’s core is the entrance, featuring a curved semi-translucent glass wall with integrated media screens, as well as a bespoke 16m object made from LG Hi-Macs, which has multiple functions, ranging from a reception desk to a work station bar to a conference table. The same material was employed throughout the scheme to create 38 furniture pieces for the two upper floors, as well as ancillary conference spaces downstairs. Each table features integrated media equipment.

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Working with the existing footprint, the foyer was opened up by creating a dramatic 6.6m-high glass atrium, enabling greater permeability between inside and outside and therefore signalling a much more open dialogue with the company’s audience. A custom-designed Corian reception desk incorporates complex functional requirements as well as animated LED lighting that is synchronised with the lighting of the cylindrical entrance atrium.

The scheme was nominated for a prestigious German Prize for Lighting Design in 2014, in recognition of Veech x Veech’s innovative custom design solution integrating advanced lighting technologies.

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